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Creative video production in Indianapolis

Work that gets judged on how it feels, not what it converts

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15+ Years Behind The Camera

Documentaries, music videos, short films and campaign work for people with something to say. Made over time rather than in an afternoon, because that is usually what makes the difference.

Trusted by 40+ brands across Indiana and beyond

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Why creative work is different

Nobody measures a documentary against a conversion rate, which is exactly why it goes wrong. The idea gets approved by committee, softened at every round of feedback, and arrives looking expensive while saying nothing. Or the budget goes on cameras and drone shots instead of the two weeks of thinking that would have made it worth watching in the first place.

We have made documentaries, campaign films and performance pieces across Indiana for fifteen years, including the HPI Sturgis Shootout documentary and the Ascension Pace story. The work that lands has one thing in common: somebody decided early what it was actually about, then protected that decision all the way through.

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This is perfect for you if you're...

An artist or label who needs the visuals to match the record

A brand running a campaign that has to feel like something rather than sell in thirty seconds

A cause or nonprofit that needs people to care, not just understand

A founder or family with a story worth keeping properly

An agency looking for a production partner who can handle the concept work too

What we film

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Documentaries

Long form stories about people, places and the things they build. Shot over time rather than in a day.

PERFECT FOR:

Brands, causes and legacy projects

View documentary production
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Music videos

Performance, narrative and everything in between. Built around the track rather than a borrowed shot list.

PERFECT FOR:

Artists, labels and live sessions

View music video production
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Short films

Scripted pieces with a beginning, a middle and an end. Made when a brand has something an advert cannot carry.

PERFECT FOR:

Festivals, brand storytelling and portfolio work

View short film production
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Creative campaigns

One concept carried across several pieces rather than a single hero film. Planned so the parts add up.

PERFECT FOR:

Multi channel campaigns and launches

View creative campaigns
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Fashion films

Movement, texture and styling shot to make the clothes the subject. Closer to a campaign than a lookbook.

PERFECT FOR:

Labels, lookbooks and seasonal campaigns

View fashion film production
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Lifestyle videos

Real people doing real things, shot so it does not look staged. Used where a polished advert would get skipped.

PERFECT FOR:

Social, brand and product in context

View lifestyle video production
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Travel films

Places shot properly, with enough time on the ground to find the frames worth having.

PERFECT FOR:

Destinations, hospitality and tourism

View travel film production
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Personal stories

One person, told well. Family legacy pieces, founder stories and tributes.

PERFECT FOR:

Families, founders and tributes

View personal story films
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How an event project runs

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Discovery & Concept

What the piece is about, who it is for, and why it should exist. This is the part most projects skip and later regret.

CONCEPT DIRECTION

TREATMENT

WRITTEN QUOTE

Development & Pre-production

Story structure, casting or contributors, locations, scheduling and the shot approach. Agreed before anything is filmed.

Treatment sign off

Shoot schedule

shot approach

Production

Our crew on location, with enough time built in for the shot that only works on the third attempt.

principal photography

interviews

aerials where scoped

Edit & Delivery

Story edit first, then picture, colour, sound and grade. Delivered in every format you need it.

story edit

revised cut

final files

What every project includes

Concept development

The thinking that happens before anyone picks up a camera

Story structure

Deciding what it is about, then protecting that decision

Location scouting

We handle access, permissions and logistics

Crew & equipment

Our own team and gear on every shoot

Direction on the day

Someone running the shoot, not just operating a camera

Editing & colour

Finished by the people who were on set

Multiple formats

Social verticals, teasers, full videos

Revisions

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What we plan around

Creative projects go wrong quietly. The idea gets softened at every round of feedback until it is safe and forgettable, the schedule assumes everything works first time, or the money goes on equipment instead of the days it takes to find the story. So we agree what the piece is about before we shoot, keep feedback rounds tight and named, and build schedules that allow for the shot that only works on the third attempt.

What Our Clients Say

I have worked with Creative Native on several video projects and the experience has been outstanding every time. Their work is creative, professional, and consistently high quality.

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Luke Burkhart

I’ve had the pleasure of working with Josh and Adam for a little over 2 years, and they’re one of the most professional and talented people I know. Always bringing fresh ideas and immaculate vibes!

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Winny Luis

Josh and Creative Native Films are the real deal. Friendly, professional, timely, and cutting edge. I’ll come back to them ANYTIME I want to trust that the job will get done and I don’t have to worry. 

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Tyler Kirk

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Frequently Asked Questions

  • Creative projects vary more than commercial work because the shooting period does. A single day piece can start around $2,500, while documentaries shot over weeks or months run considerably higher. We scope it around how much time the story needs.

  • Longer than commercial work, and deliberately so. Short pieces run four to six weeks end to end. Documentaries shot across multiple sessions can run months, because the story usually needs time to happen.

  • Either. Most creative projects start with a conversation rather than a brief, and we build the concept with you. If you already have a treatment or an agency running creative, we are happy to execute it.

  • Usually yes, but it depends on the music licence, any contributors who appear, and what was agreed at the start. We sort rights during pre-production so nothing gets blocked later.

  • Yes. Music video budgets sit well below brand campaign budgets and we scope accordingly. Tell us the track, the idea and what you have to spend, and we will tell you honestly what is achievable.

  • A brand film explains a company and usually lives on its website. Creative work is made to be watched for its own sake, which changes how it is written, shot and cut. Some of it happens to be commissioned by brands, but the job it does is different.

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Tell us what you want to make

Send us the idea, even if it is half formed. We will tell you what it would take to make it properly and what that costs.

15+ Years Experience
2-4 Week  Turnaround
Free Quote

Creative work we've made

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A national product campaign shot across three cities in two days

Result 1

Score metric 1

Result 2

Score Metric 2

PepsiCo - New Indianapolis Location

COMMERCIAL SHOOT

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A national product campaign shot across three cities in two days

Result 1

Score metric 1

Result 2

Score Metric 2

PepsiCo - New Indianapolis Location

COMMERCIAL SHOOT

C0040.00_01_29_37_edited.jpg
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A national product campaign shot across three cities in two days

Result 1

Score metric 1

Result 2

Score Metric 2

PepsiCo - New Indianapolis Location

COMMERCIAL SHOOT

AI SUMMARY

Creative Native Films produces creative and story driven video in Indianapolis, Indiana, including documentaries, music videos, short films, fashion films and campaign work. Founded by Josh Smith and Adam Salinas, the team has produced documentary work including the HPI Sturgis Shootout film and the Ascension Pace story. Creative projects are developed, filmed and edited in house.
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