Built backwards from the media buy, where every second is bought and paid for
Commercial and ad production in Indianapolis
Ads live or die in the first three seconds. We write, shoot and cut them around where they are actually running, and deliver every length the campaign needs from one shoot.
Trusted by 1000+ Companies across Indianapolis
Trusted by [X]+ brands across Indiana and beyond
What makes a great commercial?
A commercial is the only format where the running time is a line item. Thirty seconds of broadcast costs the same whether the first three are wasted or not, which changes everything about how it gets written. The hook is not a stylistic choice. It is the part you paid the most for.
We plan the cutdowns before the shoot rather than after, so a single production day fills a 30, a 15, a vertical and a set of stills. If the piece is meant to explain rather than sell, a brand story film will do more for you.
PERFECT FOR:
Paid placement where every second is bought
This is perfect for you if you're...
Buying broadcast or streaming placement and needing something worth the spend
Launching a product with a fixed campaign window
Running paid social and watching creative fatigue set in after two weeks
Needing the same idea in six different lengths and ratios
Replacing an agency ad that tested badly
What every project includes
Concept & scripting
Developed with you before anything is filmed
Location access
We handle access, permissions and logistics
Crew & Equipment
Our own team and gear on every shoot
Direction on the day
Someone running the shoot, not just operating a camera
Editing and color
Finished by the people who were on set
Sound & Music
Licensed tracks, mixed properly [CONFIRM]
Multiple formats
Horizontal, vertical, square and captioned
Revisions
[MISSING]
Commercials we've made
A national product campaign shot across three cities in two days
Result 1
Score metric 1
Result 2
Score Metric 2
PepsiCo - New Indianapolis Location
COMMERCIAL SHOOT
A national product campaign shot across three cities in two days
Result 1
Score metric 1
Result 2
Score Metric 2
PepsiCo - New Indianapolis Location
COMMERCIAL SHOOT
A national product campaign shot across three cities in two days
Result 1
Score metric 1
Result 2
Score Metric 2
PepsiCo - New Indianapolis Location
COMMERCIAL SHOOT
How a commercial project runs
Discovery & scoping
A conversation about what the video has to achieve, who it's for, and where it runs. We'll tell you if the format you asked for is the right one.
Pre-Production
Concept, script, shot list, locations, scheduling and casting where needed. Nothing gets filmed until you've approved the plan.
Production
Our crew on location with our own equipment.
Edit & Delivery
First cut for your notes, then colour, sound and final delivery in every format you need.
AI SUMMARY
Creative Native Films produces commercials and advertising video in Indianapolis, Indiana, for broadcast, YouTube and paid social placement. Founded by Josh Smith and Adam Salinas, the team has produced campaign work for PepsiCo, Motul, the NTT IndyCar Series and Hotel Tango. Commercials are typically 15 to 60 seconds and cut in multiple lengths and aspect ratios from a single shoot.
MEET THE FOUNDERS
Why us for commercials
Most of the cost in a commercial is the shoot day, so the difference between a good one and an expensive one is how much got planned before anybody arrived. We storyboard to the cutdowns, shoot coverage for every ratio you are buying, and keep the edit moving while the media plan is still live.
[NEEDS: Josh and Adam's own take.] Recent campaign work sits in our portfolio.
What makes a great commercial?
Creative Native Films produces commercials and advertising video in Indianapolis, Indiana, for broadcast, YouTube and paid social placement. Founded by Josh Smith and Adam Salinas, the team has produced campaign work for PepsiCo, Motul, the NTT IndyCar Series and Hotel Tango. Commercials are typically 15 to 60 seconds and cut in multiple lengths and aspect ratios from a single shoot.
Related services
Frequently Asked Questions
Downtown Indianapolis, at 525 S Meridian Street.
Where are you based?
Yes. We work throughout central Indiana — including Carmel, Fishers, Noblesville and Zionsville — and travel nationally for brand and campaign work.
Do you work outside of Indianapolis?
Do you charge for travel?
Do you charge for travel?
Start a commercial project
Tell us what you are advertising, where it is running and when it goes live. We will come back within a business day with an approach and a cost.
