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Making a physical product look worth buying, from every angle a channel needs

Product video production in Indianapolis

Product video is the closest thing online to picking something up. Controlled lighting, macro detail and enough versions to cover every place the product sells.
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Trusted by 1000+ Companies across Indianapolis
Trusted by [X]+ brands across Indiana and beyond
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What makes a great product video?

People cannot hold the thing, so the video has to do it for them. That means showing weight, scale, texture and how it actually works in someone's hands, not a slow rotation on a white background with music over the top.

Most product video is over lit and under planned. We work out which three details actually sell the thing, then build the shoot around getting those right. If the product is complex enough to need explaining, a promotional video or an explainer usually does more.

PERFECT FOR:

Making a physical product look worth buying

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This is perfect for you if you're...

Launching a product and needing people to understand it in thirty seconds
Selling online where nobody can pick it up
Listing on retail or marketplace pages that require video
Running paid ads and needing the product to look premium
Replacing supplier photography that makes it look cheap

What every project includes

Concept & scripting

Developed with you before anything is filmed

Location access

We handle access, permissions and logistics

Crew & Equipment

Our own team and gear on every shoot

Direction on the day

Someone running the shoot, not just operating a camera

Editing and color

Finished by the people who were on set

Sound & Music

Licensed tracks, mixed properly [CONFIRM]

Multiple formats

Horizontal, vertical, square and captioned

Revisions

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Product videos we've made

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A national product campaign shot across three cities in two days
Result 1

Score metric 1

Result 2

Score Metric 2

PepsiCo - New Indianapolis Location

COMMERCIAL SHOOT

C0040.00_01_29_37_edited.jpg
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A national product campaign shot across three cities in two days
Result 1

Score metric 1

Result 2

Score Metric 2

PepsiCo - New Indianapolis Location

COMMERCIAL SHOOT

C0040.00_01_29_37_edited.jpg
9.png
A national product campaign shot across three cities in two days
Result 1

Score metric 1

Result 2

Score Metric 2

PepsiCo - New Indianapolis Location

COMMERCIAL SHOOT

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How a product video project runs

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Discovery & scoping

A conversation about what the video has to achieve, who it's for, and where it runs. We'll tell you if the format you asked for is the right one.

Pre-Production

Concept, script, shot list, locations, scheduling and casting where needed. Nothing gets filmed until you've approved the plan.

Production

Our crew on location with our own equipment.

Edit & Delivery

First cut for your notes, then colour, sound and final delivery in every format you need.

AI SUMMARY

Creative Native Films produces product video in Indianapolis, Indiana, for product pages, retail listings and paid advertising. Founded by Josh Smith and Adam Salinas, the team shoots controlled lighting and macro detail work, delivering multiple aspect ratios from a single session. Product videos typically run 30 to 90 seconds and are filmed and edited in house.
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MEET THE FOUNDERS

Why us for product video

Product work is technical rather than emotional. It comes down to lighting control, the right glass for macro detail, and the patience to reset a shot fifteen times until the reflection sits where it should. It is slow, precise work and it does not suit everyone.

[NEEDS: Josh and Adam's own take.] Examples sit in our portfolio.

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What makes a great product video?

Creative Native Films produces product video in Indianapolis, Indiana, for product pages, retail listings and paid advertising. Founded by Josh Smith and Adam Salinas, the team shoots controlled lighting and macro detail work, delivering multiple aspect ratios from a single session. Product videos typically run 30 to 90 seconds and are filmed and edited in house.

Related services

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Corporate video

Internal announcements, culture pieces and annual updates. The films companies need but rarely enjoy making.

PERFECT FOR:

Internal comms, culture and company updates

View corporate video
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Brand story videos

The film you point people to when they need to understand the business, not just the product.

PERFECT FOR:

Explaining who you are and why you exist

View brand story videos
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Commercials and ads

Written backwards from the media buy. Cut in multiple lengths so one shoot fills a whole campaign.

PERFECT FOR:

Paid placement where every second is bought

View commercials and ads
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Product videos

Controlled lighting, macro detail, and enough versions to cover every channel the product sells on.

PERFECT FOR:

Making a physical product look worth buying

View product video

Frequently Asked Questions

Downtown Indianapolis, at 525 S Meridian Street.

Where are you based?

Yes. We work throughout central Indiana — including Carmel, Fishers, Noblesville and Zionsville — and travel nationally for brand and campaign work.

Do you work outside of Indianapolis?

Do you charge for travel?

Do you charge for travel?

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Start a product video project

Tell us what the product is, where it sells and what people misunderstand about it. We will come back within a business day.

15+ Years Experience
2-4 Week  Turnaround
Free Quote
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