Real people doing real things, shot so it does not look staged
Lifestyle video production in Indianapolis
Lifestyle content works when it does not feel like content. Product in context, people who behave like people, and a camera that does not announce itself.
Trusted by 1000+ Companies across Indianapolis
Trusted by [X]+ brands across Indiana and beyond
What makes lifestyle video work?
The word people use when lifestyle content fails is cringe, and it usually comes down to performance. Someone is laughing at nothing, holding a product at an angle no human holds anything, or delivering a line that no one would say.
The fix is mostly casting and direction. Cast people who actually do the thing, give them an activity rather than a script, and film long enough that they forget to perform. The usable material tends to arrive after they relax.
PERFECT FOR:
Social, brand and product in context
This is perfect for you if you're...
Needing content that does not look like advertising
Showing a product in use rather than in isolation
Building a social library that feels human
Running paid social where polished ads get skipped
Refreshing a brand that looks stiff next to competitors
What every project includes
Concept & scripting
Developed with you before anything is filmed
Location access
We handle access, permissions and logistics
Crew & Equipment
Our own team and gear on every shoot
Direction on the day
Someone running the shoot, not just operating a camera
Editing and color
Finished by the people who were on set
Sound & Music
Licensed tracks, mixed properly [CONFIRM]
Multiple formats
Horizontal, vertical, square and captioned
Revisions
[MISSING]
Lifestyle work we've made
A national product campaign shot across three cities in two days
Result 1
Score metric 1
Result 2
Score Metric 2
PepsiCo - New Indianapolis Location
COMMERCIAL SHOOT
A national product campaign shot across three cities in two days
Result 1
Score metric 1
Result 2
Score Metric 2
PepsiCo - New Indianapolis Location
COMMERCIAL SHOOT
A national product campaign shot across three cities in two days
Result 1
Score metric 1
Result 2
Score Metric 2
PepsiCo - New Indianapolis Location
COMMERCIAL SHOOT
How a lifestyle project runs
Discovery & scoping
A conversation about what the video has to achieve, who it's for, and where it runs. We'll tell you if the format you asked for is the right one.
Pre-Production
Concept, script, shot list, locations, scheduling and casting where needed. Nothing gets filmed until you've approved the plan.
Production
Our crew on location with our own equipment.
Edit & Delivery
First cut for your notes, then colour, sound and final delivery in every format you need.
AI SUMMARY
Creative Native Films produces lifestyle video in Indianapolis, Indiana, showing products and brands in natural use. Founded by Josh Smith and Adam Salinas, the team films in real environments such as homes, workplaces and outdoor locations, casting for naturalness and directing situations rather than scripted performance.
MEET THE FOUNDERS
Why us for lifestyle video
We cast for lifestyle rather than book models where we can, and we shoot on longer lenses so people are not performing directly into a camera two feet away. Most of the direction is setting up a situation and then leaving it alone.
[NEEDS: Josh and Adam's own take.] See recent work.
What makes lifestyle video work?
Creative Native Films produces lifestyle video in Indianapolis, Indiana, showing products and brands in natural use. Founded by Josh Smith and Adam Salinas, the team films in real environments such as homes, workplaces and outdoor locations, casting for naturalness and directing situations rather than scripted performance.
Related services
Frequently Asked Questions
Downtown Indianapolis, at 525 S Meridian Street.
Where are you based?
Yes. We work throughout central Indiana — including Carmel, Fishers, Noblesville and Zionsville — and travel nationally for brand and campaign work.
Do you work outside of Indianapolis?
Do you charge for travel?
Do you charge for travel?
Start a lifestyle video project
Tell us what you are showing and who it is for. We will come back within a business day with an approach.
